What Should a Website Design Include?

A well-designed website design can significantly increase visitor engagement and engagement rates to your site.

Remember, everyone is online these days and when they need something the first place they look is Google! This may also include your potential customers or business partners. That’s why having a website and good web design is very important for businesses and brands of all sizes. With a well-designed website, you’re more likely to get potential customers to visit your page, leading to higher engagement rates.

The design of your website reflects how your business/brand operates and its level of professionalism, which makes it extremely important. Your website acts as an online showcase for your business. A bad first impression on potential customers can lead to loss of conversion, while a good first impression can mean winning a customer and turning them into revenue.

To make a good impression on potential customers, you need a website with a user-friendly and aesthetically pleasing interface. In this way, visitors can easily find what they are looking for and view your products/services in the best and most visually appealing way you offer them.

What is a Good Website Design?

If you ask web designers, you can get various answers. However, without going into too much detail, we can say that a good website design should be visually appealing in terms of graphic design, user-friendly and create satisfaction in visitors. Here are the principles you should follow for a good website design:

• A Good Website Design Should Make the Product/Service Understandable
  The purpose of your website should be clear as soon as a visitor lands on your site! When designing and developing your website, place your marketing message on your landing page in 5 words or less, answering the visitor’s questions or explaining what they will get from your product/service.
• A Good Website Design Should Make the Product/Service Usable
  A good website shows how usable, life-saving, useful, necessary, etc. the product/service is. shows that it is. He emphasizes that it is and avoids insinuations to the contrary. In other words, your website should not just be a showcase for your products/services; He must explain them to potential customers, make them attractive and convince them that they need them!
• A Good Website Should Be Aesthetically Appealing
  Because products have a direct impact on people’s daily lives and general well-being (including the websites that are also your product), they need to be aesthetically appealing.

Of course, you need to have a basic and proven structure when applying these principles. The first and indispensable element of this structure is the “Home Page”. In order for your website’s home page to attract visitors’ attention and keep them on the page longer, it must have content that appeals to their interests, have a well-organized layout and be easy to read.

5 Essential Elements for a Website Home Page

Logo: The logo or logotype should be placed in the upper left or upper center of the page in a way that immediately catches visitors’ attention and serves as the site’s entry icon.
Title and Description: You need a title that describes your brand and operation and a 2-3 word description to support it. This duo should explain what your business does and what it promises to the visitor.
Call to Action Button: What do you want a visitor to do on the home page of your website? If so, add a title, description, and button to your homepage to redirect them (if you need to redirect them elsewhere).
Visual Elements: A high-quality visual element that complements your logo and headline increases the value of your brand. This could be an image that represents your product or service, an image that demonstrates the impact of your offering, or a photo or image of your team. Make sure this image is high quality and high resolution.
Navigation Menu: Navigation elements show visitors where they are on your website and where they can go. To do this, be sure to place a navigation menu just below your logo and title at the top of the page.

Conclusion

Although the role of the home page is very important in a good website design, it also provides visitors with information about your brand, location, yourself, your team, etc. It’s also important to provide additional context about (isn’t that the purpose of the navigation menu?). A good website design should include sections such as About, Contact, Blog, Product Catalog and References. This type of additional content allows visitors to learn more about your brand, products or services and also makes your website stronger in terms of SEO.